Towelie first appeared in South Park in 2001, in an episode named after the character, as a talking towel created for a parody of product-placement characters. His laid-back personality and habit of reminding people to bring a towel made him an instant fan favourite, and he returned in later episodes and games. As South Park clips spread through meme pages and soundboards, short Towelie audio became an easy shorthand for spaced-out humour and forgotten essentials. It remains popular because the character is instantly recognisable, even in a clip lasting barely more than a second.