The boom is one of the most recognisable sounds of the Vine era, where short comedy clips and fail edits used it to mark a punchline. After Vine shut down in 2017, a bass boost version of the effect migrated to TikTok, YouTube Shorts and Instagram Reels, becoming the default audio cue for reveals, plot twists and dramatic zooms. Editors kept returning to it because a single low hit communicates emphasis instantly, even in videos watched on silent timelines, and it remains a staple of meme editing today.