Turma da Mônica began as a newspaper comic strip by Mauricio de Sousa in 1959 and grew into Brazil's most famous children's franchise, with comic books, animated series and films following Mônica and her friends in the Limoeiro neighborhood. The strong, red-dressed Mônica became the central character, known for her temper and her stuffed bunny Sansão. Short voice excerpts from the adaptations circulate widely on soundboards in Brazil and Portugal, shared as nostalgic reactions and WhatsApp stickers in audio form.