More and More was released by Twice in 2020 as the title track of their ninth extended play, with JYP Entertainment behind the group. The song's bright chorus and dance-focused video helped it travel beyond K-pop fandom, appearing in fan edits, dance covers and short-form videos. Its short, instantly recognisable hook makes it easy to reuse, which is why the excerpt still appears in celebratory online edits years after release.