Twilight Sparkle is the studious lead pony in My Little Pony: Friendship Is Magic, the animated television series that premiered in 2010 and built a large online fandom. Clips of her more dramatic or deadpan lines circulated widely on video sites and soundboards, detached from their episodes and reused as reactions. This exchange, prompted by another character insisting a bright side exists, became handy shorthand for the opposite view. It remains popular because the delivery is unmistakable, the meaning needs no context, and it fits almost any disappointing situation.