The sound is linked to The Presentation Experience on Roblox, a game where players stage slideshow presentations and use meme audio for comic effect. Its looping chant also spread through the Italian brainrot wave on TikTok, where absurd AI characters with rhyming names were edited into short videos alongside sounds like skibidi toilet. Players and creators reuse the clip because the rhythm is instantly recognisable, easy to loop, and signals a joke before anything else happens on screen.