Place it at the start of the fail sequence, then follow the goal with the emotional damage meme for the fan reaction, and finish with the game show buzzer when the replay shows the defensive error.
About this sound
This is a brief musical burst, lasting well under a second, built around a sharp, falling note that marks the instant a football team concedes a goal. It feels deflating and funny at once, turning a bad moment into a shared groan for supporters. In Turkish football meme edits it is known as gol yeme muzigi, the music for letting in a goal.