The clip comes from Aykut Elmas, one of Turkey's most followed Vine creators in the mid 2010s, and is shared online as part of his numbered Turkish Vine compilations. His short sketches used familiar everyday characters and local eateries, which helped lines like this spread quickly among Turkish speaking audiences. After Vine shut down, fans reuploaded the sketches to YouTube, TikTok and soundboards, where the Umit Usta order kept circulating as a nostalgic meme and a shorthand joke about wanting kuru fasulye.