Ursinhos Carinhosos is the Brazilian Portuguese name for Care Bears, the colourful bear characters created for greeting cards in the early 1980s and later made famous through animated television series, films and toys. In Brazil, the name became closely linked with childhood television and the bears' messages of caring and friendship. Short clips from the series now circulate online as nostalgic audio, reused in edits, memes and reaction videos by viewers who remember the characters from their own childhoods.