The phrase is Brazilian Portuguese slang, roughly calling someone a strung-out junkie after they supposedly used drugs, and its humor comes from how over the top the accusation is for everyday silliness. With no widely documented original source, the clip spread as a reusable reaction on meme pages, edits and soundboards, especially in Portuguese speaking communities. It survives because the wording is instantly recognizable even to viewers who do not speak the language, and because it fits any moment that looks unhinged, sleep deprived or wildly energetic without needing context.