Nobody has pinned down the original broadcast this cheer was clipped from, but its stadium energy marks it as football through and through. The stretched, wobbly chant belongs to the same family as the famous siuuuu chant shouted by football crowds, a crowd-style celebration that travels from the stands to highlight reels and memes. It caught on as a bite-sized audio punchline because it delivers the feeling of a goal going in within half a second. Editors keep reusing it in football compilations, FIFA and eFootball clips, and sports memes where a full commentary call would be too long.