The phrase comes from Argentine media personality Charlotte Caniggia, known for reality television appearances and viral outbursts in Argentina. Her line telling people to go to work spread far beyond its original television context through WhatsApp audios, social media reposts and soundboards in Spanish speaking communities. It became a shorthand insult for laziness, quoted in everyday chats and edited into reaction videos. Its lasting popularity comes from the contrast between her glamorous image and the crude, working class slang she uses to scold others.