"Very nice" is one of Borat's best known catchphrases, popularized by Sacha Baron Cohen's Borat character and widely recognized from the 2006 film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Short clips of the line spread through meme compilations, reaction edits, and soundboards because the delivery is instantly recognizable and easy to fit into almost any joke. It is still used as a quick approval cue, especially when the success on screen feels ridiculous, smug, or unexpectedly perfect.