The nickname V of Doom was given by viewers to Viacom's television production logo used from the mid 1970s into the 1980s, replacing earlier idents with a giant V and a stark synthesized fanfare. Unlike cheerful network logos, it felt threatening, and children who caught it at the end of syndicated reruns remembered it for years. Logo enthusiasts and meme editors later revived it online, ranking it among the scariest logos ever and reusing the sting whenever a video needed a mock-serious, doomed ending.