Fortaleza Esporte Clube, nicknamed Tricolor, is one of Ceará's biggest football clubs, and Verdinha FM is a Fortaleza radio station closely associated with local sports coverage. The station's traditional Tricolor jingle has long been used to mark Fortaleza segments on air, so fans recognise it instantly as the sound of a broadcast about their team. Shared online by supporters, the short clip has become a handy ident for fan videos, edits and social posts, keeping a piece of local radio culture alive well beyond the original broadcasts.