Faz o L became widely known during Lula's 2022 presidential campaign in Brazil, where supporters made an L shape with their fingers and used the phrase as a chant and online slogan. After the election it stayed in circulation on TikTok, Instagram and WhatsApp as a meme reply, often detached from formal politics. The Vinicinho version spread as a shareable voice clip alongside other Lula themed sounds such as Lula e Neymar #47, with users reposting it for celebrations, jokes and football related arguments.