Viva la Vida was released by Coldplay in 2008 as the title track of their fourth album, and its wordless chorus quickly became the song's most singable hook. Fans at concerts turned the oh-oh-oh section into a mass chant, and that communal energy helped the clip travel far beyond the original recording. Editors later reused it for triumphant and sentimental moments online, where its rising melody signals victory, hope or a turning point without needing any lyrics.