Volkswagen began using the German slogan Das Auto, meaning The Car, in its global advertising in 2007, usually spoken at the end of television adverts after the brand name. The tagline became one of the carmaker's most recognisable voice lines before it was phased out in the mid-2010s. Online, isolated advert outros were clipped and reposted on soundboards, and this louder edit exaggerates the volume for comic effect. It survives as a short, instantly recognisable cue for cars, reveals and German engineering jokes.