The phrase is associated with the illustrated time cards used throughout SpongeBob SquarePants, the animated television series that premiered in 1999. These cards move the story forward while a narrator announces how much time has passed. Clips and still images from the sequence became common reaction memes, video transitions, and editing jokes across social media. The sound remains popular because audiences instantly understand the implied time jump, and its dramatic narration makes even a minor delay seem absurdly important.