The line comes from Warcraft III: Reign of Chaos, released by Blizzard in 2002, where Arthas Menethil is a human paladin and prince of Lordaeron. It is one of his attack acknowledgements when ordered into combat in the real time strategy game. As Arthas later became the Lich King in World of Warcraft, his early voice lines stayed widely quoted, shared on soundboards and in gaming videos as a concise, recognisable insult from a major Blizzard character.