Carlos Matos became an internet figure through his wildly enthusiastic speech for the cryptocurrency platform BitConnect, delivered at its annual ceremony in 2017 and widely remixed after clips spread online. His theatrical delivery, repeated catchphrases and unmistakable energy made him a favourite source for meme edits, and wasa wasa wasa emerged as a playful spin on his greeting style. Creators still use it because the shout is instantly recognisable, easy to drop into short videos and carries the same chaotic hype as the original moment without needing any context.