Grand Theft Auto V, released by Rockstar Games in 2013, shows the word Wasted whenever the player's character dies, and the accompanying sting quickly became one of the game's most recognisable audio cues. Clips of failed heists, crashes and police chases spread the sound beyond the game itself, with editors borrowing it to label any on-screen failure. It remains popular because viewers recognise it instantly, even without playing GTA, and it turns a brief mistake into a clear, shared joke about losing.