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The phrase comes from Budweiser's Whassup campaign, first shown on television in 1999, in which a group of friends greet each other on the phone with a long, drawn-out Whassup. The advert became a cultural catchphrase, was widely parodied in films, television and other adverts, and stayed in popular memory long after the campaign ended. As short video and meme culture grew, the greeting was clipped, stretched and reused online, where its familiar sound still works as an instant, funny hello.
About this sound
A stretched male voice saying wazzuuup as a playful hello, made famous by the 1999 Budweiser advert and memes. Creators use it to greet friends and open videos.
It is a single male voice stretching the word wazzuuup into a long, rising greeting that lasts several seconds, with a relaxed, joking tone and a clear emphasis on the middle of the word. The delivery feels casual and over-the-top at the same time, like a friend calling out across a room just to get a laugh. Because the phrase is instantly familiar from the old beer advert and countless parodies, hearing it immediately sets a light, nostalgic mood and signals that something funny or friendly is about to happen, making viewers smile before the joke or scene that follows has even started.
