This audio spread mainly through TikTok reaction edits and caption memes as a quick way to shut down a topic or joke about not being invested. The exact original source is not clear from the available information, but the phrase became recognizable because it is short, blunt, and easy to place after almost any setup. Its staying power comes from how flexible the delivery is: creators use We do not care for cringe posts, overexplaining, failed flexes, and deadpan punchlines.