The line comes from Hilda, the Netflix animated series based on Luke Pearson's graphic novels. It is spoken by Alfur, the officious little elf who accompanies Hilda, in season two episode eight, The Fifty Year Night, which first streamed in 2020. In the episode the characters become trapped in a time loop inside a haunted house, which prompts Alfur's horrified outburst. Clipped by fans, the quote circulates on soundboards as a compact reaction to repeated disasters, kept alive by Hilda's enduring family audience and meme editors who love its theatrical panic.