The Gulag first appeared as Warzone's respawn mechanic when Call of Duty Warzone launched in March 2020. Eliminated players were sent to a prison shower arena for a short one versus one gunfight, with the winner returning to Verdansk while the loser stayed out. The announcer's welcome quickly became one of the mode's most recognisable lines, quoted in streams, montages and memes whenever someone was eliminated. As Warzone clips spread across social platforms, the sound detached from gameplay and became shorthand for being sent somewhere harsh to fight your way back.