Wer Wird Millionär is the German version of Who Wants to Be a Millionaire, the quiz format created in Britain and launched in Germany on RTL in 1999. Contestants answer increasingly difficult questions for rising cash prizes, and the music for the later, higher-value questions was designed to stretch the silence while they decide. Clips of that tense bed have since circulated online as a shorthand for high-stakes quizzing, and creators reuse it because audiences recognise the format instantly, even without seeing the studio or the host.