We Will Rock You was written by Queen guitarist Brian May and released in 1977 on the album News of the World, where it was designed to be simple enough for a stadium audience to join in with stomps and claps. The rhythm quickly became a fixture at sporting events around the world, long before short-form video existed. On social platforms it is now clipped down to just that opening beat, which creators reuse because it is instantly recognisable even without lyrics and immediately signals confidence, rivalry and crowd energy.