Put it right on the reveal beat at the start of an edit, then let the scene breathe before the next joke lands. For a deadpan follow-up, cut to the Bruh Meme Sound, and for a reveal that goes wrong, finish with the Fail Sound Meme instead.
About this sound
This clip is a half-second burst of high-pitched, startled Japanese-style voice work that blurts out a sharp 'wewe!?' as if someone has just spotted something impossible. It feels instantly confused, wide-eyed and a little over-the-top, turning a small surprise into a cartoonish gasp without needing any setup or explanation.