The line comes from Conan the Barbarian, the 1982 fantasy film starring Arnold Schwarzenegger. A young Conan asks the Mongol warlord what is best in life, and the warlord answers with his famous definition of conquest. The scene's brutal sincerity made it unforgettable, and gamers and meme makers adopted it as the ultimate victory speech. It now appears in motivation videos, gym edits and gaming compilations, and is often quoted in full as 'to crush your enemies, see them driven before you, and hear the lamentation of their women.'