Haddaway released What Is Love in 1993 as his debut single, and its pulsing Eurodance beat quickly made it an international club hit. The song found a second life through the head-bobbing Roxbury Guys sketches on Saturday Night Live, which were later expanded into the 1998 film A Night at the Roxbury. That comedy association turned the chorus into shorthand for overconfident dancing and misplaced romance. Online, short clips and remixes kept it circulating, so new generations recognise the hook even without knowing the full song.
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The iconic What Is Love chorus from Haddaway's 1993 dance hit, used as a short meme sound for ironic romance, dramatic entrances, and funny reaction moments.
The clip captures the instantly recognisable chorus hook of Haddaway's What Is Love, with its driving dance beat and pleading, almost shouted vocal asking what love really means. The elongated, singalong delivery makes it sound both dramatic and deliberately over the top, so it lands as a joke even before the visual punchline arrives. Listeners recognise it within a second, which gives creators an immediate burst of nostalgia and energy, while the upbeat rhythm keeps the moment feeling playful rather than serious.
