The phrase spread on TikTok in 2024 as the ew brother ew reaction, where creators paired the drawn out what's that brother line with gross food, cursed images and awkward reveals. Short edits and reposts turned the distinctive accent and disgusted pacing into a recognisable shorthand for revulsion, and the clip quickly moved into meme edits, gaming videos and group chats. It remains popular because the reaction is instantly understood even without the original video, making any ordinary moment feel dramatically wrong.
About this sound
The What's That Brother sound effect is the disgusted ew meme clip people use as a reaction to gross, weird or cursed things seen online in meme videos.
A man reacts with exaggerated disgust, repeating ew brother ew before asking what's that brother in a drawn out, incredulous tone. The delivery starts low and judgmental, then rises with confused disbelief as if he has just seen something deeply wrong. It is not a shout, it is a slow, recoiling judgment that makes even a mildly gross image feel cursed. Viewers instantly read it as pure revulsion mixed with comedy, which is why the clip works as an instant punchline without any extra context or explanation needed.
