The song comes from Tim Burton's The Nightmare Before Christmas, the 1993 stop-motion film in which Jack Skellington, the Pumpkin King of Halloween Town, stumbles into Christmas Town. What's This is the musical number where he explores the unfamiliar holiday world, touching snow, lights and presents with childlike fascination. Because the moment is so recognisable and instantly readable, the short clip has become a favourite online reaction sound for discovery, surprise and curiosity, especially in seasonal videos and edits that contrast Halloween and Christmas.