WhatsApp grew into one of the world's most widely used messaging apps, and its short message alert became a familiar part of everyday phone use, instantly recognised even by people who do not use the app daily. As short-form video and meme editing grew, creators began lifting the alert to signal incoming messages without showing a real phone screen, alongside other app alerts such as the Discord notification. It remains popular because the sound is short, clean and universally understood as a new message arriving.