This line comes from “(They Long to Be) Close to You,” a Burt Bacharach and Hal David song made famous by The Carpenters in 1970. The opening lyric became widely recognizable far beyond the full track, so short clips of it spread in edits, reaction memes, and romantic parody posts. It still gets used because the phrase immediately suggests innocent, old-fashioned love, which makes it useful both for sincere sentimental videos and for playful contrast with awkward or absurd footage.