The Wide Putin format comes from edited footage of Vladimir Putin walking, stretched horizontally so his stride looks unusually broad and confident. Shared widely in meme edits and short-form videos, the clip became a shorthand for exaggerated swagger, with creators reusing the same walk over different music and captions to mock or celebrate a dramatic entrance. Its appeal lies in the contrast between a formal political setting and the cartoonish distortion, which keeps it recognisable even without context and makes it easy to drop into new jokes.