The Wii Shop Channel launched with the Wii in 2006 as the console's online store for downloading Virtual Console and WiiWare games. Its background music, composed by Kazumi Totaka, stayed in players' heads long after browsing sessions ended. After the channel closed in 2019, the tune lived on online as shorthand for waiting and indecision, appearing in memes, remixes and videos whenever a person or character is shown browsing, thinking or taking far too long to choose something.