Microsoft introduced a new calm startup chime with Windows 11 in 2021, paired with a longer ambient intro used in the out-of-box experience setup video. The sound quickly became familiar to PC users, and editors began uploading altered versions, including slowed, reverbed and bass boosted edits. The bass boosted cut leans into meme culture around overpowered audio, where familiar system sounds are made comically heavy. It now circulates mainly as a punchline for tech videos rather than as a genuine system sound.