Woi pukimak is Indonesian and Malay slang that became popular through short-form video, where creators use loud street-style shouts for comic shock. Woi is a common way to call out to someone, while pukimak is a vulgar insult, so together the phrase sounds like an angry public scolding. Clips of the shout spread on TikTok and in meme edits because the delivery is instantly recognisable even to viewers who do not speak the language. It is now used mainly as a reaction sound for pranks, fails and call-out moments.