Place it just before the reveal in a horror edit, after the warning moment, then follow it with the next scare for the payoff. Pair it with the FNAF jumpscare scream for the climax and the danger alarm meme sound for the warning that comes first.
About this sound
This short 1.2-second clip centres on Woody from Toy Story, recast in the corrupted .exe style as a brief unsettling moment. It feels creepy and wrong in a playful way, turning a familiar friendly cowboy into something suddenly menacing. It comes from the Toy Story 2.exe creepypasta version of the character.