Mario is Nintendo's mascot, created by Shigeru Miyamoto and introduced in Donkey Kong in 1981 before leading Super Mario Bros in 1985. The character's cheerful voiced exclamations became a defining part of the games in the 1990s, when Charles Martinet provided the high pitched voice behind calls like woohoo. Short clips of those lines later spread through gaming videos, remixes and soundboards, where fans isolate a single shout to mark a victory or a joke. The exaggerated delivery keeps it recognisable even out of context.