Wowowin is a Philippine variety and game show created and hosted by Willie Revillame, first premiering in 2015 and known for its audience games, prizes, music segments and emotional giveaways. Its bright stingers, jingles and crowd cues became instantly recognisable to Filipino viewers, and short clips of those sounds later spread on social media and messaging apps. Editors now reuse them outside the show as shorthand for celebration, luck and over-the-top excitement, which keeps the sound popular in memes long after broadcast.