This sound comes from the long-running television game show The Price Is Right, where a losing horn is used to mark incorrect bids or unsuccessful results. Online, it spread far beyond the show because the cue is short, obvious and instantly readable in edits. Creators use it across reaction videos, compilations and meme posts whenever someone gets an answer badly wrong. Its staying power comes from that clear game show association: one horn blast communicates failure faster than words can.
About this sound
The classic wrong answer horn from The Price Is Right, used in memes, fails and awkward edits when someone gets it completely wrong.
This clip is the familiar losing horn from The Price Is Right, the short descending buzzer that plays when a guess misses the mark. It has a blunt, game show feel that instantly signals failure, rejection or bad luck. Because the sound is so recognizable, creators use it to punctuate wrong answers, missed predictions and embarrassing moments. Even in very short edits, it lands fast and clearly, turning a simple mistake into a comedic beat that viewers understand without any extra setup.
