The sound comes from “Never Gonna Give You Up” by Rick Astley, released in 1987. Over time, the song became tied to the internet prank known as a rickroll, where someone is unexpectedly led to the track instead of the promised content. That joke spread widely through forums, video links, social media posts, and reaction edits, turning even a very short excerpt into a recognizable meme. It still works because audiences instantly understand the setup and the punchline the moment the song starts.