The title translates from Chinese as snow leopard call, and the clip circulates in Chinese meme culture under Ding Zhen tags. Rather than a long nature recording, it functions online as a short meme sound, shared in its brief form so it can be inserted quickly into edits. Its popularity comes from that mismatch between a wild animal cry and everyday footage. Users keep reposting it for reaction videos and joke cuts, where recognising the sound itself has become part of the humour, separate from any longer source video.