The line became widely recognized through producer Pi'erre Bourne, who used it as his producer tag and helped turn it into a staple of internet rap culture. Many listeners especially associate it with Playboi Carti tracks and the wave of edits that followed in the late 2010s. Its staying power comes from how quickly it signals an entrance or a switch in energy. Online, it is still used in meme videos, reaction edits and short clips built around a sudden reveal.