The clip is associated with Peruvian singer Lucia de la Cruz and her public support for Keiko, a prominent figure in Peruvian politics, and it has circulated online chiefly as a short political sound rather than as part of a song or television programme. Its brevity and direct wording helped it travel through memes, reaction videos and social posts during election discussion, where supporters and satirists alike could reuse the same declaration for opposite effects. That flexibility, together with its recognisable voice, explains why it remains a handy shorthand for picking a side.