The line comes from Grand Theft Auto V, in a story mission conversation involving Franklin, Trevor and Lamar as they escape the Ballas. Grand Theft Auto V was released in 2013, and its long-running cast of street-level dialogue has made many short exchanges easy to lift as reaction clips. On soundboards, this two-second exchange survives because the phrase is complete on its own, needing no context to understand the point. Its plain, confident wording about hustling has kept it useful for scam, prank and outsmarting videos long after the mission itself.