The phrase comes from NFL quarterback Kirk Cousins, who shouted You like that after Washington came back to beat Tampa Bay in 2015. The moment was captured on camera after the game, and fans quickly turned the raw outburst into a catchphrase, chant and meme. It spread through sports highlights, social clips and fan edits, where it became shorthand for a dramatic comeback. Years later it still works because it sounds unscripted, personal and perfectly timed for a win.