The line comes from an October 2002 press conference with New York Jets head coach Herm Edwards, after reporters questioned the team's commitment during a poor start to the season. His blunt response became one of the most replayed coaching soundbites in NFL history, regularly featured in sports broadcasts, highlight packages and countdowns of memorable rants. It later spread online as a meme and reaction clip, shared whenever fans debate effort, tanking or playing for pride, and it remains Edwards's defining catchphrase decades later in football culture.